Web 2.0.11562 beta

Nori - that quintessential sushi ingredient! Nori is technically laver, not seaweed, but if you’ve ever enjoyed sushi try to imagine what it would be like without this great wrapper. In Japanese cuisine nori is ubiquitous, shredded strips are placed on top of at least half the dishes there. Onigiri are eaten like sandwiches in the west. And nori is an important ingredient in many dishes - as you will see if you visit the website (and if you can read japanese!)

Japanese web surfers have long complained that remembering English-language URLs was difficult. I can imaging if I had to try to remember some Kanji domain names! Since we are involved in IDNs, we have begun to publish some Japanese language sites with good results. We published a group of themed sites around food domains: http://??.jp (natto), Mochi http://??.jp (mochi), http://??.com (uni), http://???.jp (mirin), http://??.com (ramen)

The clickthru rate is terrific, 20-25% and the clicks range from $0.20 to $1.50 - a resounding success! Let me get busy with cranking out some more….