Japanese language sites
Japanese web surfers have long complained that remembering English-language URLs was difficult. I can imaging if I had to try to remember some Kanji domain names! Since we are involved in IDNs, we have begun to publish some Japanese language sites with good results. We published a group of themed sites around food domains: http://??.jp (natto), Mochi http://??.jp (mochi), http://??.com (uni), http://???.jp (mirin), http://??.com (ramen)
The clickthru rate is terrific, 20-25% and the clicks range from $0.20 to $1.50 - a resounding success! Let me get busy with cranking out some more….
