testing adservers
Posted in blogs on May 14th, 2010 by mdwWhen it comes to my websites, the greater control I have the better. For third-party functionality like analytics or repos I need a high degree of control in order to NOT host the service myself. Same goes for serving ads.
I’ve been in a long, slow process of converting my sites to use Open-x software. It’s a resource hog, has had a few security issues, and the UI is anything but intuitive. However it does provide all the capabilities I want, and some I haven’t bothered to figure out. Like I said, not intuitive.
So I recently took a dozen Japanese language sites and set them up to use a competing hosted service called BittAds. As with most third-party replacements for your server software, they’ve pared down the feature set. The Ui is decent, and so far reliability is great. I’ll be sure to report back after some time has passed and I can fairly assess the results.
