Web 2.0.11562 beta

OK you mention footwear companies and I think of giant marketing machines with sweatshops. But Adidas has gone and made such a cool product. Not content with lame old-fashioned advertising, they created a counterpart to a real product that is tailor made for second life. Their a3 Microride shoe actually gives you lots of bouncing ability in SL. Now that’s smart. If beer companies offered the same kinds of products the girls around you would actually start to look better as you consumed virtual beer in SL.

Did you know you could drag Firefox tabs to re-order them? You could have found this or pretty much any buzz on the web at popurls.com

Bill Gates not only knows what microformats are but says we need them? Maybe he just likes things that start with “micro”?

There’s Jeremy Keith’s presentation on, what else?, unobtrusive DOM scripting, and finally this great list of AJAX tutorials.

An interesting glimpse into the heads of the latest crop of web 2.0 startups at “Under the Radar” including the office-like apps that are being snapped up before they even get to see their success. The cool social software apps are there, and basically anyone with a new app looking for venture capital or outright purchase by one of the big guys.

Elsewhere, check out Moveable Type’s venture into the Chinese market, as reported on Niall Kennedy’s blog.