Domain leasing has long been a good idea. But it’s not an idea that scales - until now. LeaseThis.com is the platform that aims to transform the ocassional lease arrangement from a hit-or-miss rarity to a viable marketplace.
Many startups need a resource like this to prove themselves with a high quality domain name. They don’t want to shell out the money to purchase a primo domain if it busts their bootstrap budget! If the business takes off, and they’ve established themselves and their brand, then the lease-buy option is going to let them follow up their initial marketing efforts by purchasing the domain at a pre-specified price. Anyone ever start a company with extra money to spend on things like a top domain? And admit it, it’s fun to shop around here for a great domain without writing a big check.
And surely domainers will benefit. I’m looking forward to having another way to monetize domains that I do not want to sell. Like most domainers, I have more domains than I can develop in five lifetimes, but some keepers are just not great performers on PPC parking sites. Besides we want to benefit from standardized leasing contracts that will be updated with carefully crafted wording based on any relevant cases that come along. And the biggest value of all is the power of having a public platform where the two sides can get together in an environment where they know what to expect.